Trattoria Della Vesta Logo Design
In this assignment, students designed branding materials for "Trattoria della Vesta," an Italian restaurant. They will be tasked with creating a logo that captures the essence of Italian cuisine and the restaurant's ambiance. Additionally, they'll design a business card and menu that reflects the authenticity and sophistication of the establishment.
Vesta is the virgin goddess of the hearth, home, and family in Roman religion. Italian families enjoy passing down generations of recipes and hosting big gatherings to bring the family together.
I aimed to craft a logo that exudes boldness and captures the spirit of the brand. The strategic use of negative space introduces a layer of complexity, allowing for dual interpretations—a woman's side profile or the subtle outline of a house. This intentional ambiguity enhances memorability, inviting viewers to view the logo multiple ways. The dynamic shape of the flame, coupled with the triangle shape, introduces a subtle sense of motion, adding vibrancy to the design. For the typography, I selected Portofino, a typeface influenced by Italian hand-lettered posters from the early twentieth century, making it a subtle nod to Italian tradition. All these elements invite customers to experience the warmth, passion, and sophistication they can find at Trattoria Della Vesta.
